CleanHub

Toshiba x CleanHub against plastic waste pollution

Committed to the people. Committed to the future.

At Toshiba we are dedicated to sustainability by integrating eco-friendly practices into our products and operations. We aim to minimise plastic waste and promote a circular economy through innovative recycling and resource management solutions.

We deeply understand the importance of reducing plastic pollution, as the excessive use of plastic has far-reaching consequences:

Environmental Damage: Plastic waste accumulates in ecosystems, harming animals, polluting waterways and interfering with natural processes.
Threats to Marine Life: Tonnes of plastic end up in the oceans every year, endangering marine life that ingest or become entangled in them.

Hazards to Human Health: Microplastics have entered our food, water, and air, causing potential risks to human health.
Economical Costs: Plastic pollution affects a range of industries, including fishing, tourism and shipping. It costs the economy billions of dollars.

We believe that supporting initiatives to reduce plastic waste is essential for creating a healthier planet for future generations.

Which is why we have teamed up with CleanHub to reduce plastic pollution. Toshiba Tec partners with CleanHub to safeguard the environment by actively preventing plastic waste from polluting oceans and vulnerable natural areas, focusing on high-risk regions in South and Southeast Asia.

About CleanHub

Founded in 2020, CleanHub is a Berlin-based company that provides a scalable solution to plastic pollution. They connect coastal communities to proper waste collection where it didn’t exist before and create safe and dignified jobs in local communities.

Brands can support the mission by funding the collection of waste that otherwise wouldn’t be collected. CleanHub’s AI technology tracks the entire process from collection to disposal, ensuring transparency. It’s verified by TÜV SÜD according to ISO standards.

Together with CleanHub for a sustainable tomorrow

CleanHub is committed to eliminating plastic waste in some of the world’s most polluted areas. By supporting their efforts, we help drive action in the largest pollution hotspots, promote sustainable waste management solutions developed in collaboration with local communities, and ensure full transparency through the tracking of all collected plastic waste. In addition, CleanHub creates jobs, empowering residents while protecting ecosystems and marine life from the negative impacts of plastic pollution.

Supporting the United Nations

Our collaboration with CleanHub contributes to 8 out of 17
UN Sustainable Development Goals

No Poverty (SDG 1): CleanHub creates jobs in low-income areas by partnering with waste management organisations.
Gender Equality (SDG 5): Empowers women through fair employment in waste collection and sorting.
Decent Work (SDG 8): Promotes dignified jobs and provides training for safer, efficient waste management.
Sustainable Cities (SDG 11): Reduces urban plastic pollution with efficient waste systems for cleaner communities.

Responsible Consumption (SDG 12): Supports circular economy by collecting and repurposing plastic waste.
Climate Action (SDG 13): Mitigates environmental harm by processing waste and educating on climate issues.
Life Below Water (SDG 14): Prevents marine pollution and organises beach clean-ups to protect ecosystems.
Partnerships (SDG 17): Collaborates with businesses and organisations to maximise sustainability impact.

Supporting sustainability projects

Through CleanHub, we help fund projects that collect plastic waste - either directly from nature, at community collection points or directly from local households. The plastic is then sorted and any material that can be recycled is reused. Plastic that cannot be recycled is used as an alternative fuel in cement production, replacing coal and gas. This prevents the plastic from entering the environment again.

Check out the projects below that we are supporting.

Clean Kerala

Supporting door-to-door collection services across Southern India.

Clean North Sulawesi

Preventing plastic pollution in the Coral Triangle, one of the most biodiverse marine enironments in South-East Asia.

Clean Goa

Collecting plastics from households in Southern Goa, helping over 25k homes manage their waste self-sufficiently.

Clean Bali

'Getting responsible with waste' and working towards a more circular approach to waste management.

Clean Pondicherry

Keeping plastics out of the environment, and creating a circular economy - enabling value-chain collaborations between brands and consumers

Clean Andaman

Supported by CleanHub collection partner, Greens Worms Waste Management, who transport collected waste from the Andaman islands back to mainland India.

Supporting CleanHub

We're proud to say that our partnership with CleanHub is preventing 116,279 kg of plastic waste from ending up in landfills, open environments, or our oceans. Through supporting waste collection, we improve lives in coastal communities and create safe and dignified jobs with fair pay and opportunities.

Track our progress through our sustainability impact report.

Find out more