The “100k in 30 Days for Breast Cancer” started off as fun based community event in Blackrock village, Co. Louth some seven years ago, founded by local resident Niall Carroll. An event that was created to encourage some healthy competition and activity amongst locals in the community.
Following a personal diagnosis of breast cancer of Niall’s wife Cara in late 2019, the couple decided that whilst Cara was undergoing treatment in 2020, they wanted to give something back for all the great care and support they received during their journey, and turn their small local event into something Nationwide.
However, they could not have envisaged the scale to which the event would take off; Niall commented on the success of the first event in June 2020: “My wife got breast cancer last year and I wanted to do something to raise some much needed funds for research and treatment, it was a great opportunity to roll-out our local event on a Nationwide basis, but I could never have imagined that it would go global and raise so much money to support this fantastic cause.”
The event, which took place in June 2020, had over 15,000 people take part in 34 counties world-wide, raising a massive €1.3M for the breast cancer charity with a large portion of the funds going to researching of cures and treatments for Breast Cancer, with results shared internationally.
100k in 30 Days for Breast Cancer is open to anyone, from ages 4-84, and invites participants to walk, jog, run or wheel a total of 100km (or more!) during the month of June. You are invited to join the #pinkarmy by either volunteering, participating or sponsoring, to help make a difference in the fight against Breast Cancer, registration is open at www.100kin30days.ie.
Now into the second year in international mode, preparations are well under way for this year’s event, with expected numbers to potentially double from the previous year, Niall talked about the arrangements, “We are upscaling our logistical arrangements to accommodate the expected increase in participants for this years’ event. Registrations only opened 2 weeks ago, and we have already had almost 7,000 entrants, and are expecting numbers to reach up to 25-30,000. The event is very much reliant on the support and time of sponsors and volunteers, and we are truly thankful for the large team of people and companies that are involved.”
In order to get the t-shirts, goody bags and event details to the entrants, there is a requirement to print and despatch an enormous amount of packages in a very short time scale. As a leading supplier of barcoding solutions, The Barcode Warehouse wanted to support the event with a printing solution that would help Niall despatch as many packages as quickly possible. Abi Holroyd, Business Development Manager at The Barcode Warehouse remarks, “At The Barcode Warehouse we help businesses to run smarter, faster and better. Our team take the time to understand the customer’s requirements and recommend appropriate solutions to improve processes and efficiency, whatever the industry. We were completely amazed by Niall’s tenacity and what he has achieved for the charity in such a short timeframe, and we really wanted to help. We recommended a Toshiba desktop label printing solution: small, robust and reliable that would be perfect for the job. Toshiba donated the printers and we provided the appropriate media, so Niall could print the required labels.”
Niall concluded, “We’re full steam ahead with getting everything ready for the beginning of June, we have a team of students ready for packing and despatching, and with the Toshiba desktop printing solution we know we can maximise the number entrants we can process each day. We are really looking forward to the event, the buzz has already started and we are confident it’s going to exceed our expectations and smash last years’ donation amounts for the charity.”