Introducing A-BRID: Toshiba’s revolutionary new intelligent platform for their next-gen barcode and label printers

Toshiba proudly announces the launch of A-BRID, a new platform that elevates labelling to new levels of flexibility and connectivity, enabling innovative solutions for businesses in a rapidly evolving, connected world. A-BRID is the fusion of Toshiba's cutting-edge document printing technology and its advanced barcode and label printing expertise, offering a unique, unified platform built upon years of investment and development.

As part of Toshiba's expanding Auto-ID solutions portfolio, A-BRID serves as a central hub for managing and integrating label printing systems. This platform enables new technological approaches to seamlessly bridge different printer setups and languages, ensuring a smooth and efficient workflow that simplifies label production.

“A-BRID represents a significant shift for businesses navigating the challenges of Industry 4.0,” said Deyon Antoine, Product Marketing Manager at Toshiba Tec UK. “This platform provides unparalleled flexibility, real-time control, and the ability to customise operations, all while maintaining the printer reliability that Toshiba is renowned for.”

Key features of A-BRID include:

• Cloud connectivity: Enables remote management of printers, allowing for device configuration and updates in any connected location.
• Intelligent flexibility: Removes the need for complex programming for on-the-fly print data changes or software errors.
• Enhanced PDF direct printing capabilities: Allows for direct, auto-scaled printing of PDFs without additional software.
• Automatic printer language detection: Supports integration with diverse printing environments by instantly recognising various printer languages to create a true plug and print solution.
• Customisable interface and workflows: Offers the creation of tailored embedded applications and an adaptive user interface to meet specific operational needs.

A-BRID will open new opportunities for Toshiba’s Business Partners. By using A-BRID’s new and intelligent system platform, partners can expand into new markets and cater to diverse industry needs. The platform enables partners to offer more flexible, scalable, and customisable solutions, helping them strengthen their position in the Auto-ID market.

With a new cloud-enabled solution approach, businesses can manage label printer fleets from anywhere, ensuring real-time updates to Toshiba printers, including printer configurations and firmware. This flexibility allows companies to respond quickly to changing market conditions, enhancing both operational efficiency and sustainability.

With A-BRID, Toshiba is set to redefine the barcode and label printer market, pushing the boundaries of solutions and empowering businesses with innovative, integrated, and future-proof labeling technology.