Toshiba announces a global technology alliance with Loftware.

May 2, 2023

Toshiba has agreed with Loftware, the global leader in Enterprise Labelling and Artwork Management solutions, to enter a global technological alliance for the development, support and approval of Toshiba drivers for the Loftware NiceLabel suite of products.

The global agreement enables the NiceLabel drivers for Toshiba printers to have full service and support directly from Toshiba which together lead to a perfect match of label software and printers.

Through this collaboration starting in Europe, Toshiba will expand its software portfolio enabling its Barcode Solutions Business Partners to increase their value offering by selling more advanced solutions and generating new opportunities for them. Many end users demand complex labelling solutions and Toshiba and its network of channel partners is well placed to fulfil such demand.

“As part of our digital transformation initiative, the newly extended product line-up shall help Toshiba Business Partners to meet the evolving labelling demands of their customers” says Deyon Antoine, Product Manager for Barcoding Solutions at Toshiba UK. “By partnering with Loftware we are able to offer our European customers holistic cloud-based labelling solutions which will help them to provide a bigger offering to their customers including additional services opportunities.”

“We’re delighted to conclude the alliance agreement with Toshiba," said Paul Vogt, Loftware Vice President, Channel and Alliances Programs and Strategies. “Users of Toshiba Tec printers will now be able to control label printing centrally and standardise their processes and workflows, enabling them to meet customer and industry demands for new label formats, new technologies, and new standards for product track and trace.”

If you’d like to find out more on our labelling software, get in touch with one of Toshiba’s Barcode Printing Solutions experts today!

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