Where a virtual world becomes a reality

September 24, 2014

I wanted to bring to your attention a recent development that allows you to experience our wide range of solutions for the retailtransport & logisticshealthcare, and education sectors. The Toshiba TEC Virtual Village provides a birds-eye view on how our products work in-situ within these sectors.

We saw an opportunity to develop a collaborative, interactive and mobile experience that constantly evolves – and keeps dealers, resellers and end users engaged. Our aim was to develop a multi-layered, digital way of demonstrating our portfolio of products. As a result our interactive Toshiba TEC Virtual Village, T360, was born.

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Whether used on laptops, tablets or smartphones, the T360 village transports users into an exciting virtual world where our products exist in typical working settings. The site invites you to walk around the village and browse our solutions in what are real-life environments.

In the retail zone, for example, you can explore the aisles of a virtual supermarket – complete with café, meat & fish counters and a pharmacy – and discover how Toshiba TEC products help retailers better manage and process their information, so they in turn can provide better service for their customers. At the click of a button, you can access detailed information on our products, whether printers, multifunction devices, Auto-ID products, or POS systems.

The life-like virtual village includes an athletics stadium, highlighting our position as a supporter of this year’s Commonwealth Games. Our successful Carbon Zero Campaign, which was launched in 2009, is also evident throughout the village.

Our goal with T360 is to develop something that is as engaging as possible. We think it’s the perfect way to show how our products meet the needs of specific sectors and customer applications in an exciting, visually stimulating, and fun way.

To extend our reach and drive sales it is important that people are not only aware of our business, but also what makes our experience strong and distinctive. As an organisation, we pride ourselves on being customer focused, and T360 provides a great online experience.

Over the next few months we plan on enhancing the village by creating buildings representing the manufacturing, utilities and hospitality sectors, as well as a general office space. So make sure you stay tuned, and watch this space!

Visit the site at: www.toshiba360.co.uk

An accompanying video provides basic details of how to navigate the T360 village, and is available at:https://www.youtube.com/watch?v=7TjHvfedW1w


Jeremy Spencer, Marketing Director
"My blog posts are a reflection on the issues affecting the managed print and business services industries. My thoughts and opinions are intended to generate debate and, whether you agree or disagree with them, you are invited to post your own comments below."

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