Taking the lessons of the past into the future

December 17, 2013

With the green shoots of economic recovery becoming ever more visible we once again see businesses of all sizes paying greater attention to their environmental and corporate social responsibilities (CSR). I believe that we must rise to the challenge by developing and introducing technologically advanced products – and ways of using them – that help customers achieve their objectives and enhance their green credentials.

2013 was particularly exciting in this respect, as we launched our highly anticipated e-STUDIO 306LP/RD30multifunction product (MFP), which utilises the most advanced erasable toner technology ever seen in this market. The response from companies to this MFP has been unanimously positive, with widespread recognition for its waste reduction potential.

As mentioned, things are getting better but business is still hard to come by and companies are looking at ways to save money and at the same time increase customer experiences – two things that do not traditionally sit hand in hand.

The managing and enhancing of customer experiences can have a positive impact on loyalty and this is extremely important. By monitoring the vast number of input channels we have today such as telephone, email, social media, web requests etc and intelligently filtering and routing information, businesses are able to respond and act much more quickly to customer requests, which results in speedy resolutions and happier customers. Even if the nature of the request is a negative one, a swift response can go some way to turning this into a positive experience

Technological intelligence offers a real opportunity to help enhance lives by facilitating smarter and more innovative ways to work remotely and in particular the growing dominance of ‘bring your own device’ (BYOD).

Seeing early adoption in education, BYOD is now becoming more commonplace in the corporate world where access to content and information has to being provided in the most efficient, flexible and intuitive ways possible.

This culture of mobile working is something that Toshiba TEC fully supports and being able to print documents from mobile devices without a printer drive saves time, is highly convenient and is quickly rising to the top of the list of MFP purchasing criteria. This type of advanced intelligence also greatly enhances customer satisfaction, which benefits all concerned.

Intelligence isn’t just about mobile working though. For those operating in areas with high levels of sensitive information, high profile cases where data has been stolen and misused has brought the issue of information security into sharp focus. These cases should act as a warning that failure to protect personal data is not just about potentially being served with a penalty of up to £500,000 – it could affect the reputation of a business and the careers of those at fault. It is therefore vital that adequate security measures are put in place to keep information secure.

We have shown leadership on this issue by introducing elements such as Self Encrypting Drive (SED)technology with Automatic Data Invalidation (ADI) that renders the drive’s data useless if removed. This makes unauthorised access to information stored on an MFP’s hard drive impossible as all data is encrypted with a 256-bit algorithm, with the encryption key stored on the hard drive itself. Although this is obviously a step in the right direction, there’s still much to do in terms of educating end users about the importance of having a ‘whole life’ approach to security, from creation to destruction.

Jeremy Spencer, Marketing Director
"My blog posts are a reflection on the issues affecting the managed print and business services industries. My thoughts and opinions are intended to generate debate and, whether you agree or disagree with them, you are invited to post your own comments below."


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